No Minimums 

We design. You design.
It's up to you. 

Tops

W-PRO Rivet
$145
PRO roadie. Tight. Set-in sleeves. Coldblack fabric to keep you cool even when your art is dark. 

M-PRO Rivet
$145
PRO roadie.  Man tight. Set-in sleeves. Coldblack fabric to keep you cool even when your art is dark. 
PRO Aero 
$145
PRO Roadie. Tight. Raglan Sleeves. Aero fabrics. 
Classic
$75
Timeless raglan cut.  Race or Club cuts for men and women. 
Gilet
$100
Windproof. Packable. One zipper pocket. 

Costanza
$125
Windbreaker. The Gilet with sleeves.
'Hamster
$195

For grey and wet Pacific Northwest days.  

Enduro
$90

Baggy but fitted. Soft but tough. Short or 3/4 sleeves. 

Two zipper pockets

Bottoms

Bibs
$140
Classic,. Premium Italian chamois from Elastic Interface. . 

Lay Flat Bibs
$145
Compression and smooth, lay flat straps.  Premium Italian chamois from Elastic Interface. 
Shorts 
$130
Textured aero fabrics. Premium Italian chamois from Elastic Interface.  
Knickers
$150
Premium Italian chamois from Elastic Interface.

Suits

Magnuson 
$175
For early season grass crits.  CX chamois from Elastic Interface. 

Woodland 
$195
The go-to 'cross skinsuit. Long sleeves. CX chamois from Elastic Interface.
Cornwall
$205
Long sleeves. Fleece-lined. CX chamois from Elastic Interface. 
TT
$310
Premium aero fabrics. TT chamois from Elastic Interface.

Other stuff...

Grind Cap
$25
Best worn under your helmet. 
Arm Warmers 
$25
Your puny T-Rex arms deserve some warmth too.
5.0 Gloves 
$50
Fulll finger gloves. 
2.5 Gloves
$50
Half finger gloves.

Our story. It's not much of a story. We just love riding bikes.

We love bikes and I bet you do too. 
Riding makes us smile. We love the people we meet on group rides and out on the trails. We have an extra warm spot in our hearts for the riders slogging through the mud and muck of a cyclocross race.
Hup hup hup! is shouted at cyclocross races to encourage racers as they suffer between the course tape. HUP embodies this ethic of encouragement and wants to make riding as comfortable and stylish as it is fun.
Your clothing should encourage you to take the long way home.
So why HUP? HUP’s garments are made of excellent fabrics sourced from Europe and Asia. We use sweet-ass chamois and offer a fit designed for support and style. Your custom artwork is the icing on the cake. Slap in some chamois cream and get out there and ride.

How it works.

Step 1. Talk to us. Let’s talk about what you want.
Step 2. Design. We take your ideas and design something unique and beautiful. We can also give you the blank templates for you to make your own vector art. It’s up to you.
Step 3. Design approval, order confirmation, and payment.
Step 4. Construction.
Step 5. Delivery is typically 5-6 weeks after step 3.
Step 6. Sweat and happiness.